Forbidden Messaging Content
This document outlines the types of messaging that are prohibited on our platform due to carrier restrictions and industry regulations. Understanding these categories is essential for compliance and to ensure a safe and secure messaging environment for all users.
Prohibited Messaging Categories
The following categories of messaging are strictly prohibited:
1. High-Risk Financial Services
Examples: Payday loans, short-term/high-interest loans, third-party or student loans, cryptocurrency, stocks
Notes: Only 2FA/transactional messages are allowed for cryptocurrency and stock companies. First-party loan messaging must be non-promotional and conducted on Short Code.
2. Third-Party Lead Generation & Marketing
Examples: Affiliate marketing/lending, data resale, deceptive marketing
Notes: Must have direct opt-in from users. Voter databases and shared data sources are not compliant.
3. Debt Collection or Forgiveness
Examples: Third-party debt collection, debt relief, consolidation, credit repair
Notes: First-party collections may be allowed with direct consent. All debt reduction and repair services are prohibited.
4. Illegal Substances/Articles
Examples: Cannabis, CBD, Kratom, paraphernalia, vapes, fireworks
Notes: Fully banned regardless of state legality or message type, including 2FA and transactional messages.
5. Prescription Drugs
Examples: Any medication requiring a prescription
Notes: Offers for drugs that cannot be sold over-the-counter in the US/Canada are forbidden, regardless of whether the business is a licensed professional.
6. Gambling
Examples: Casino apps, sports betting, sweepstakes, raffles, 50/50
Notes: All gambling traffic is prohibited. Bingo may be allowed on Short Code or for community purposes.
7. S.H.A.F.T. + Vapes/E-cigs
Examples: Sex, hate, alcohol, firearms, tobacco, vapes/e-cigs
Notes:
Alcohol: Allowed with age gating (DOB entry required)
Tobacco: Only allowed on Short Code with age gating
Firearms, Vapes, E-cigs: Not allowed at all
Canada: All age-gated content is blocked without a carrier exemption
8. Academic Fraud
Examples: Essay Mills, Exam taking services, Ghostwriting, Sale of unauthorized test materials
Notes: Messaging related to academic fraud or dishonesty is strictly prohibited on any number type. Messages intended to help students bypass academic requirements or engage in plagiarism are forbidden. This does not include legitimate educational services such as tutoring, test preparation software, or licensed career counseling, provided they do not facilitate academic dishonesty.
9. Phishing
Examples: Social engineering scams, Deceptive "Account Alert" or "Security Warning" messages, impersonation of government agencies (IRS, SSA, USPS, CRA, CPS) or financial institutions (banks, credit card companies), Fake delivery notifications
Notes: Phishing is strictly prohibited across all number types. This includes any message intended to deceive a recipient into providing sensitive information or clicking a malicious link. Messages impersonating well-known brands, banks, or government entities to solicit private data are flagged immediately. Any use of "look-alike" domains or obfuscated URLs to hide the destination of a link is considered a violation of the Anti-Spam and Phishing policies.
10. “Get Rich Quick” Schemes
Examples: Deceptive work-from-home programs, Risk investment opportunities, Pyramid schemes, Mystery Shopping
Notes: These categories in the telecoms industry produce high consumer complaints and are not permissible on carrier routes.
It is crucial for all users to adhere to these guidelines to maintain compliance and ensure the integrity of our messaging platform. For further information or clarification, please contact our support team.
